Ola Krutrim — Shaping the Indian AI Scene (& Free Credits)
OLA Krutrim, an AI startup that was founded in December 2023, has begun to disrupt the AI industry. The AI and cloud services company Krutrim is an indigenous product of India, headed by Bhavish Aggarwal. Not to mention, companies like AWS, Azure, GCP, and others have a strong hold on this market. Entering this kind of market is not a simple undertaking for any founder.
But Bhavish Aggarwal’s tactics offer a very precise and organized way to enter this fight for Clouds. Later in this post, we’ll examine these tactics. First, let’s examine what this branch of AI has to offer.
Krutrim Offerings
Here is the list of cloud services offered directly on the Krutrim Website:
- AI Models — List includes some of the models such as Llama-3–8B, Whisper-Large-v3, Stability-Diffusion-xl, Mistral-7B-v0.2. It also includes OLA’s own AI model — Krutrim-spectre-v2. Some other models like Gemma-2–27B are on their way as the time of writing this article (16 Aug 2024). And yep, fine-tuning and deployment options as well. Get the full model list here: AI Studio (olakrutrim.com)
- Compute Machines — You get options for both VMs and Bare Metals, CPUs and GPUs.
- AI Pods — Multiple types of A100s and H100s at effective pricings.
- Language Labs — For translation and Interpretation (Currently in Beta).
- Maps — A Viable replacement to Google Maps.
This list might be little, small for what other competitors are offering, but this is just the tip of iceberg, and we aren’t ready for whats coming next.
What about Pricing?
The cost is the primary consideration when selecting a cloud service provider. Furthermore, Krutrim Cloud’s pricing is unmatched by anything else available.
Bhavish Agarwal asserts that Krutrim is 25 times more affordable than both AWS and Azure. Fact Check: The answer is indeed yes. Krutrim has a competitive advantage over other platforms thanks to its pricing offerings. Here is a more thorough pricing comparison of various resources provided by various vendors:
Upon reviewing the table, it’s evident that Krutrim offers a significant pricing advantage over other cloud providers. Additionally, Krutrim provides a wider array of options in the GPU section compared to its counterparts, which have more limited selections.
Disclaimer — The above table has been made after finding the closest offerings. Only for educational purpose. If any mistake is visible, let me know in the comments.
Upcoming Silicon Chips — Krutrim Silicon
Bhavish Aggarwal has recently introduced Krutrim Silicon, a domestically designed and manufactured chip. It comprises of various AI chips, general-purpose chips, and edge devices. While details are currently limited, the launch is anticipated in 2026, according to the founder.
The Strategist — Bhavish Aggarwal
Disrupting the AI market is challenging when competitors have a significant advantage. Nevertheless, Krutrim’s founder is spearheading the initiative with a range of ingenious strategies. Here are the notable one:
- Starting with the release of Krutrim, India’s first Conversational AI.
- Also, Krutrim Pro — Multimodal LLM.
- Developing OLA Maps, to tackle Google Maps, by offering cheaper prices.
- Partnerships with Untether AI and ARM for chip manufacturing.
- Free Krutrim Services until Diwali.
- Competitive Pricing,
- Plans to increase the data centre capacity.
- Homegrown AI Chips
Free Credit till Diwali
Now coming to secondary reason of this article, how to claim Krutrim Cloud Free Credits?
Its simple, create account on https://cloud.olakrutrim.com/, verify your email, and ₹10,000 will credited for free on your account. By looking at the price offerings, this may be a little much for many people, but feel free to use them as per your needs.
Conclusion
In conclusion, Krutrim’s entry into the AI and cloud services market is a bold and strategic move that challenges established giants like AWS, Azure, and GCP. Led by Bhavish Aggarwal, Krutrim is not only offering competitive pricing but also a suite of innovative services, including AI models, compute machines, and the upcoming Krutrim Silicon chips.
The company’s focus on affordability, homegrown technology, and strategic partnerships sets it apart from the competition. With its promising offerings and free credits available until Diwali, Krutrim is poised to make a significant impact in the AI industry, making it a player to watch in the coming years.
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